AUSTIN, Texas--(BUSINESS WIRE)--RF Code, a leading provider of real-time physical asset management and environmental monitoring solutions announced today the release of a new white paper discussing the role of edge data center deployments for bricks and mortar retailers. The white paper, Retailers on the Edge, addresses how savvy retailers use intelligently designed edge deployments to their advantage and enable real-time in-store interactions that meet customer expectations and drive company revenue.

The paper explores how retailers are taking advantage of edge data center deployments to address the needs of their customers with technology like point of sale devices, real-time inventory updates, and analytics that offer up personalized service. Customers want what they want when they want it– 85% expect in-store retail associates to be able to check inventory and pricing in real-time with handheld or fixed devices. And customers are willing to walk away when a retailer can’t give it to them – 69% of consumers are more likely to shop with a competitor after just one bad experience in a retail store.

“Edge computing is a tether between in-store interactions and the enterprise network,” said David Williams, Executive Vice President, Products and Marketing at RF Code. “Retailers must be able to support the IT infrastructure required to provide this location specific digital service to provide the real-time experiences customers are looking for. We wrote this paper to discuss benefits and risks of edge deployments and demonstrate best practices for these mission critical assets.”

The complimentary retail edge whitepaper can be downloaded by visiting https://www.rfcode.com/resources/white-papers/retailers-on-the-edge-managing-edge-deployments-to-drive-customer-engagement.

About RF Code

RF Code is the leading provider of critical asset tracking and protection solutions. RF Code’s solution—consisting of sensors, dedicated infrastructure and powerful CenterScape software platform—replaces expensive and inaccurate manual processes with real-time intelligence, enabling organizations to reduce costs and reduce risk of downtime by improving asset utilization, increasing operational efficiency, and enhancing risk mitigation.

RF Code solutions track more than three million sensors worldwide, and have delivered over $100 million in savings to hundreds of customers, including more than half of the internet and telecommunications companies in the Fortune 500. RF Code is based in Austin, Texas, with partners around the world. Additional information can be found at http://www.rfcode.com.

Contacts

Milldam Public Relations
Adam Waitkunas, 978-369-9760 (voice)
978-828-8304 (mobile)
adam.waitkunas@milldampr.com