RF Code has developed a unique product portfolio, a strong network of industry partners and a high level of expertise which is used to deliver asset tracking technology in a variety of industries. Our executives combine decades of industry experience and leadership with a dedication to delivering customer value. Our board of directors adds strong guidance to our growing company.
MITCH MEDFORD, CEO
Mitch Medford was named CEO of RF Code in 2007. He is a proven technology industry executive with a 20-year history of success in the IT sector. Prior to joining RF Code, Mr. Medford served as general manager of the Enterprise Platform Business unit at American Power Conversion (Nasdaq: APCC). He was instrumental in launching ISX Central, an industry-leading data center management platform. Previously, Mr. Medford served as CTO and vice president of product development at NetBotz, Inc., a leader in IP-based environmental and video monitoring solutions. Prior to joining NetBotz, Mr. Medford was vice president of foundation development at Tivoli Systems where he began the convergence of three different technology sets and the integration of three development teams with over 350 developers. He advanced through a variety of roles at IBM including worldwide marketing director, development manager, product manager and software programmer. He has been honored with management and technical excellence awards and has several hardware and software patents to his credit. Mr. Medford earned a B.S. degree in Computer Science from Western Carolina University.
CAROL RAY, CFO
Carol Ray joined RF Code as chief financial officer in 2007. She is an experienced corporate finance and operations executive with over 25 years of technology sector expertise in accounting, investor relations, legal compliance, human resources and facilities management. Ms. Ray joined RF Code from American Power Conversion, (Nasdaq: APCC), a leading global provider of high availability systems for network-critical physical infrastructure (NCPI), where she led the financial operations for the NetBotz product line. She has an extensive background in managing the challenges of high-growth technology companies and has successfully led finance and administration teams for companies such as Tonic Software, Question Technologies, Ventix Systems, and AltaVista Internet Software. In addition, Ms. Ray spent 14 years with Digital Equipment Corporation in senior financial positions managing U.S. sales operations, database software and the AltaVista Search Engine Division prior to the company being acquired by Compaq in 1998. Ms. Ray earned an M.B.A. degree from the University of Dallas and a B.S. degree in Business from the University of Texas at Dallas.
CHRIS GASKINS, Vice President of Product Development
Chris Gaskins joined RF Code as vice president of product development in 2007. He is an experienced technology development executive with over 17 years in the information technology sector. Mr. Gaskins joined RF Code from American Power Conversion, (Nasdaq: APCC), a leading global provider of high availability systems for network-critical physical infrastructure. At APC, he was responsible for the Security and Environmental Product Line which included product management, product marketing, and engineering. Previously, he served as director of service and support at NetBotz, Inc., a leader in IP-based environmental and video monitoring solutions, where he was responsible for building, leading and managing a worldwide service and support team. Mr. Gaskins was formerly vice president of worldwide development at AppGate Inc., a VPN software company, where he was responsible for building, leading and managing a worldwide software engineering organization with additional responsibilities for customer support and product management. Over the previous 12 years, he served in various engineering, development and product management roles with Tivoli Systems and IBM. Mr. Gaskins earned a B.S. degree in Computer Science from Berry College.
CHAD RISELING, Vice President of Worldwide Sales
Joining RF Code in 2009, Chad Riseling brings close to 20 years of experience in national and global sales management selling into IT organizations, including the data center. Previously, Mr. Riseling served as vice president, Sales, Western Region, for APC by Schneider Electric, where he led an organization of 130 people consisting of enterprise, channel and sales engineering teams responsible for $250million in annual sales. Before that, he was Global Director of Business Development at APC, where he established and grew a base of global distribution and channel partners by 50 percent to sell the company’s NetBotz monitoring products. Before his tenure at APC, Riseling was vice president and general manager, Southern Region and Latin America for NetBotz, which was acquired by APC in October, 2005. Other previous experience included positions at epicRealm Inc. and Micrografx, where he held senior level positions at both these Texas-based companies. Mr. Riseling earned a bachelor’s degree in business from California State University, Fullerton and a master’s degree in business from Pepperdine University.
RICHARD JENKINS, Vice President of Marketing & Strategic Partnerships Richard Jenkins joined RF Code in 2012 and brings over 21 years of management and international marketing of small and large IT, media and investment organizations. Prior to joining RF Code, Jenkins was instrumental in the launch and growth of a number of IT, cleantech and media organizations while CEO of Performedia International. From 2007, he served as Senior Vice President of an international cleantech investment firm, Kyoto Planet, where he launched a publishing company, built an international network of business, political and science leaders, and led the company’s business development group. Prior to this, Jenkins held the position of Vice President International Development at Corporate Radar (later acquired by Microsoft) after developing the global business partner marketing strategy for Crystal Decisions and Business Objects. Jenkins also spent four years setting up the IBM/Tivoli partner channels in EMEA and Asia Pacific during which time he led the launch of new mid-market products achieving 179% of targets in the first two years. He then moved to Austin, TX, to manage global partner marketing. In 1995, Jenkins launched an IT consulting organization in the UK which was later acquired by GE Capital IT Solutions. Jenkins has lived and worked in Europe, Asia, the US and Canada.